PACKAGING DESIGN, 2006-2009
WITH: CHRISTOPH KOBER (GRAPHIC)
THE PURE FORM
At the center of the design considerations was the search for an ideal-typical form for the ritual use of the bottle: to provide water at the table. The oldest and best known vessel for this purpose, the classic water carafe, served as a model.
The design of the new glass bottle for Roemerquelle adopts the shape of a carafe and optimizes the form under close consideration of the production conditions, aesthetic conception and ergonomic parameters. The larger bottle opening allows the water to pour gently into the glass without resistance.
The logo color, the darker "bottle-green" for which Roemerquelle is known, was lightened to better present the crystal-clear contents and give a fresh and hygienic appearance. The smooth glass surface emphasizes the purist design.
H2O - WATER PACKAGE DESIGN