RUEFA
SHOP DESIGN, 2009
TRAVEL AGENCIES
As part of their corporate design modernization, the travel agency chain Ruefa charged LABVERT with the creation of a new design for their shops and other points of sale.
The façade is inspired by raindrops on glass panes, and the logo is applied to the façade using a semi-transparent film. The reflections of the city, the interior space and the observer become a metaphor for travel: observers are in one location but see themselves somewhere else.
On the inside, the activity of consultation is paid particular attention.
The “horizon,” a graphical element with abstractly depicted icons of famous sights, moves customers visiting the shop to feel like traveling and to look forward to doing so.