Renowned German luggage manufacturer Rimowa was acquired by the LVMH group in 2017 and subsequently underwent a comprehensive brand relaunch. Labvert was asked to accompany this process and devise a new generation of stores matching the rejuvenated corporate design, with the famous suitcases and their iconic grooves taking centre stage. Accordingly, a visually reduced shop concept was developed in which the grooves appear repeatedly as a design element. To provide a contrast to the polished, high-sheen look of the luggage, warm colours and soft materials like open-pored woods, felt, fabric and leather were carefully processed and arranged into a harmonious, high-quality environment. The concept has been implemented at several locations in Europe, Asia and the US, with further prestigious projects soon to follow.
The Rimowa Flagship Store in Tokyo’s vibrant shopping district Ginza combines high-quality Western design with the rich cultural traditions of Japan. Inspired by Japanese rock gardens, especially the famous Zen garden Ryoan-ji, sweeping, dynamic lines run through the store, inviting the customer to embark on a sensual journey of discovery. Along the way, customers encounter the baskets – woven room dividers made of filigree oak wood slats and handmade Japanese paper (washi) that connect the two floors vertically. The overall impression of the shop is inviting and minimalistic. Subtle contrasts between flowing and angular, as well as selected materials, such as warm wood and cool metal, create a calm background for the focused presentation of the legendary Rimowa suitcases.