Renowned German luggage manufacturer Rimowa was acquired by the LVMH group in 2017 and subsequently underwent a comprehensive brand relaunch. Labvert was asked to accompany this process and devise a new generation of stores matching the rejuvenated corporate design, with the famous suitcases and their iconic grooves taking centre stage. Accordingly, a visually reduced shop concept was developed in which the grooves appear repeatedly as a design element. To provide a contrast to the polished, high-sheen look of the luggage, warm colours and soft materials like open-pored woods, felt, fabric and leather were carefully processed and arranged into a harmonious, high-quality environment. The concept has been implemented at several locations in Europe, Asia and the US, with further prestigious projects soon to follow.