The Austrian textile company Palmers Textil AG wished to develop a shop especially for a young, fashion and price con­scious target group based on ‘Paradise’, the trendiest of their four lingerie collections.

The result of the cooperation between Labvert and the graphic and advertising agency Dasuno is an illustrative landscape full of details, complete with lounging fauna and blossoming flora. The visual world forms the conceptual brackets of the design, fills the brand name with contents and lends the shop its identity. The start was marked by the opening of the 120 sqm Paradise flagship store on Rote­nturmstraße in Vienna.