Mugler’s Angel Elixir Pop-up
For the launch of Mugler’s Angel Elixir fragrance, Labvert designed an immersive and multi-sensorial retail experience. Following the branding of this latest addition to Mugler’s angel line, the pop-up space evokes an intergalactic mystique that celebrates the boldness of transformation.
Inside a dark blue translucent box, customers are invited to enter the Mugler universe through the Stargate – a dynamic portal in the shape of stars in line with the iconic bottle design of the new perfume. Once inside, a multi-sensorial journey awaits customers with suggestive visuals as well as olfactory and sound elements.
On a symbolic level, the passage encourages people to reinvent themselves and be elevated into a new supranatural femininity in reference to the campaign muse Hunter Schafer. Aside from storytelling, also augmented reality is introduced with which customers can merge with the starry sky and take a picture of their “new me.”