For the exclusive Swiss cosmetic brand La Prairie, Labvert developed the concept for a retail design that reflects the high quality and perfection of their anti-aging products. The simple clarity of the architecture emphasizes the high scientific standards and precision for which La Prairie is known for.
With the upsurge in multi-channel retailing in mind, Labvert investigated a concept in which the store becomes a testing venue, product playground and experiential brand hub. It is a place where a customer can experience the brand and products with all senses and get a personal consultation from a trained beauty expert.
Design: Labvert 2016
Client: Laboratoires La Prairie SA