For the new Limited Edition of Hennessy X.O by Marc Newson, Labvert created a unique concept for retail spaces and presentation. The challenge was to rethink traditional retail space and offer a new physical and emotional brand experience. Driven by the trend of technology supporting content, Labvert created a special spot - the X.O Capsule. It offers a 360° journey through an immersive video. The creative use of reflections allows people to see themselves in the space and thereby become part of it. Sharing this experience with others creates the adventure of being part of something special.
Light lines running through the space are the interpretation of the modern decanter design marked by a corrugated relief. Designed to emphasize the iconic image of the product, Labvert develops a universe to tell the consumer more about the X.O blend and Hennessy.
Labvert designed this new one-of-a-kind concept boutique landmark for Parfums Christian Dior. Their first boutique focused on makeup. It is housed in a striking building, the Oculus of the World Trade Center in lower Manhattan. The 650-square-foot shop was designed to exude an ambiance of backstage at a fashion show with a large floor-to-ceiling video screen, flashy photographs and six work stations where a staff of six makeup artists offer customers professional services. The clients have a chance to experience a wide range of new digital innovations.
The building type of the department store has a long tradition. As early as the late 19th century, technical innovations made it possible to replace the closed facade with large glass surfaces, thus opening it up to the outside.
A transformation of this curtain wall and the opening of the building play a special role in this project: the stern quadratic grid of the facade is dissolved by tilting the eight large windows in different angles and directions. The reflections of the surrounding historic city center are mirrored in the large windows.
‘For passers-by, looking into the store windows becomes a view of the heavens.’
The X-Chairs series includes a range of chairs that have been designed exclusively for Dior Beauty Boutiques. The design is inspired by classic director’s chairs like those used in the backstage area of major fashion shows. The different models, from low to height adjustable, offer a modern solution for the temporary act of sitting.
The chairs stand out with their extremely precise manufacturing and luxurious details including embroidered logos and handbag hooks. The X-Chairs series is manufactured by the traditional Viennese company Wittmann.
The Château de la Colle Noire in Montauroux is the former residence of Christian Dior. The area around the nearby town of Grasse inspired the doyen of fashion to his world famous perfumes. Labvert was commissioned to design a perfume museum for the Château de la Colle Noire to present the Dior perfume creations in all their diversity; from the first scents that still bear Christian Dior’s signature, to the latest perfumes by François Demachy.
The noble vintage flacons and selected new fragrances are presented atmospherically in sophisticated showcases. Original sketches document the creation of the first ideas of Dior. In Château de la Colle Noire, the contrast of the epochs is impressively presented with the atmosphere of a bygone era existing in harmony with modern design.
Cognac is a complex blend of distillates of different vintages. This art of blending is the visual theme that Labvert captures in the retail architecture for the distinguished cognac brand Hennessy. The characteristic copper, gold and brown tones of cognac resulting from the aging in oak barrels flow into each other and create a strong background for the glass bottles. Depending on the position of the viewer, a different cognac tone is highlighted.
Integrated elements like the education wall, hot spots and tasting tables among others, illustrate the rich history of the company and its products.
With the Aroma Kit, Labvert has developed a visual object to present the complexity of the manufacturing process for whiskey as an experience for the senses.
The aim is to tell the story of the exclusive mixture (‘blend’) in several chapters, each associated with an aroma nuance. For the experience, the Vienna perfumer Wolfgang Lederhaas created the exclusive fragrances ‘pear’, ‘melon’, ‘vanilla’ and ‘smoke’.
Labvert created a curved bar table for the beer brewery R.M.Müller Bier which alludes to the nuanced colors of the brews. Five specially developed clay coolers are embedded in its center.
The design of the expansive storage installation was influenced by the bottle fermentation method, which requires the bottles to remain vertical: In place of ordinary shelves, a geometrical arrangement of oak slats forms the support for the five beer varieties. The beer glasses were also specially designed by Labvert.
For the exclusive Swiss cosmetic brand La Prairie, Labvert developed the concept for a retail design that reflects the high quality and perfection of their anti-aging products. The simple clarity of the architecture emphasizes the high scientific standards and precision for which La Prairie is well-known for.
With the upsurge in multi-channel retailing in mind, Labvert investigated a concept in which the store becomes a testing venue, product playground and experiential brand hub. It is a place where a customer can experience the brand and products with all senses and gets a personal consultation from a trained beauty expert.
The ritual of ‘The Art of Beauty’.
Design: Labvert 2016
Client: Laboratoires La Prairie SA
Adolf Loos designed a light for the men’s fashion store Knize in Vienna in 1930 which today serves as the inspiration for new designs from Labvert. The dodecahedron is interpreted based on a contemporary understanding of shape and today’s technology to form a chandelier or light object. The basic shape is implemented in various materials and light media and manufactured in limited series.
The project Loos Lamps is a dialogue between generations. Sculptural quality and new technologies are seen as a continuation of a Viennese design tradition in a contemporary context.
Design: Labvert 2013
Photos: Andreas Scheiblecker
Labvert created a luxurious loft in the center of Berlin. The two-story penthouse is well-lit and spacious, and extends over more than 460 sqm in a building designed by famed London architect David Chipperfield.
Exclusive interior design and the harmonious interplay between selected vintage elements and fresh design ideas create a prestigious atmosphere.
Design: LABVERT 2015
The design of the necklace Beach Balls is a miniature-scale version of an architectural project of the architect and designer Stephan Vary. The poetic translation of a room concept into a miniature object is a masterful interplay of shape and dimension. Made by the renowned Viennese jeweler Schullin, the jewelry piece represents extravagance and distinctive sensibility.
The two spheres can be arranged in different constellations. In the light, the lattice structure of the pendant throws delicate shadow patterns on the skin and clothing. This interplay of light and shadow was captured in an exclusive shoot in Villa Beer in Vienna by the internationally renowned fashion photographer Michael Dürr.
The Art of Testing
To develop an object to test perfumes and to give form to Dior’s ‘savoir-vivre’ — this was the design challenge of this project. In order to test perfumes, they are usually sprayed on paper strips. This way, however, the scent gets on the hand too, thus the tested smells mingle and the perfumes become indistinguishable.
To meet this challenge, Labvert developed a funnel-shaped object made out of glass. Inside is a ceramic cylinder that carries the fragrance. Shielded from the glass cone, the perfume can unfold. The fragrance tester is as precious as a gem and represents the fine workmanship, sophistication and avantgarde approach associated with all of Dior’s products.
The Umdasch Shopfitting Group, an internationally active corporation and a leader in the field of shop and retail design, assigned Labvert with the conception and realization of their trade fair representation at Euroshop 2014 in Düsseldorf.
Italian piazzas inspired the Labvert design for the 1,000 sqm exhibition stand following the theme ‘space for people’. White, slightly conical shapes cover the three exhibition areas. Their intersection opens towards the Piazza, which included a 16 m long bar and a restaurant for 120 people.
Labvert’s new design for the pedestrian overpass from Millennium Tower to the Danube river transforms the passageway into a living bridge. Shops and restaurants make the walk to the Danube more attractive, and the bridge leads directly to a newly designed beach area.
The overlapping circles forming the footprint of the Millennium Tower itself become spheres in Labvert’s design and provide an imposing roof to make this new recreation area in Vienna’s 20th district visible from afar.
The Austrian textile company Palmers Textil AG wished to develop a shop especially for a young, fashion and price conscious target group based on ‘Paradise’, the trendiest of their four lingerie collections.
The result of the cooperation between Labvert and the graphic and advertising agency dasuno is an illustrative landscape full of details, complete with lounging fauna and blossoming flora. The visual world forms the conceptual brackets of the design, fills the brand name with contents and lends the shop its identity.
The start was marked by the opening of the 120 sqm Paradise flagship store at magnificent Rotenturmstraße in Vienna.
Labvert designed the entire ground floor of the renowned family-owned haberdashery Sir Anthony as one large window display. The new shop design is spacious and brightly lit, the merchandise is well-visible from the street, and the Sir Anthony brand is placed at the center of attention. The increased openness of the design draws customers more strongly into the store and invites them to browse.
A lit staircase leads to the second floor, furnished like a parlor with cupboards, tables, and couches and inviting customers to linger with its comfortable atmosphere. The focus on black-and-white contrasts conveys a sense of modest elegance and timeless modernity.
This duplex is located on a lake south of Vienna. The client asked for a house that will mainly serve as a vacation residence in the summer. The design is marked by a wooden deck as a foundation and the roof enclosed by glass surfaces that allow direct access to the outside areas and a view of the lake.
Separated by large sliding doors, a covered and shaded terrace flows into a spacious open living, cooking and eating area. A long shallow stairway leads to the upper floor with three bedrooms and two bathrooms. These are arranged on multiple levels.
The master bedroom floats above the meadow and the two other bedrooms extend through the roof. The arrangement of the volumes lend the roof a wave-like form. The bathroom offers a captivating view of the sky and the clouds passing by.
Royal Salute is the noble blended whiskey made by Chivas. To present these high-quality products, Labvert designed an exclusive world for the customer to experience and purchase this sublime brand.
The famous ceramic bottles, the details of which tell of the traditional ties with the British royal family, are deliberately juxtaposed against an architecture of pared-back materials and shapes. Labvert successfully created a modern interpretation of a brand rich in history and tradition.
To allow customers to experience the exquisite aroma of the whiskey, ceramic bells were specially designed as shapely objects to capture the valuable fragrance.
The pure form
At the center of the design considerations was the search for an ideal-typical form for the ritual use of the bottle: to provide water at the table. The oldest and best known vessel for this purpose, the classic water carafe, served as a model.
The design of the new glass bottle for Römerquelle adopts the shape of a carafe and optimizes the form under close consideration of the production conditions, aesthetic conception and ergonomic parameters. The larger bottle opening allows the water to pour gently into the glass without resistance.
The logo color, the darker ‘bottle-green’ for which Römerquelle is known for, was lightened to better present the crystal-clear contents and give a fresh and hygienic appearance. The smooth glass surface emphasizes the purist design.
When designing the new YO PET syrup bottle, particular attention was paid to the feel and ergonomics of the bottle. The elegant, conically shaped bottle widens at the top to form a ‘syrup pool’, is easy to hold, non-slip and allows for precise pouring.
The cap is especially designed to keep it from getting sticky like conventional screw caps.
Design: Labvert 2009
Client: Eckes Granini Austria GmbH
For Latella, the Austrian classic fruit whey drink in a small tetra carton, Labvert developed a contemporary re-design, for both the traditional label as well as the labels for the PET bottles and ‘Lattella g’spritzt’.
All around the world, Labvert designs and realizes boutiques as well as shops representing the prestigious Giorgio Armani Cosmetic brand.
Particular attention is paid to the continuous further development of the shop architecture as well as to the staging of the product presentation in the product categories of perfume, makeup and personal care items.
Currently, the main focus of the partnership is on the visualization of new company projects.