Cognac is a complex blend of distillates of different vintages. This art of blending is the visual theme that Labvert captures in the retail architecture for the distinguished cognac brand Hennessy. The characteristic copper, gold and brown tones of cognac resulting from the aging in oak barrels flow into each other and create a strong background for the glass bottles. Depending on the position of the viewer, a different cognac tone is highlighted.
Integrated elements like the education wall, hot spots and tasting tables among others, illustrate the rich history of the company and its products.