The Art of Testing
To develop an object to test perfumes and to give form to Dior’s ‘savoir-vivre’ — this was the design challenge of this project. In order to test perfumes, they are usually sprayed on paper strips. This way, however, the scent gets on the hand too, thus the tested smells mingle and the perfumes become indistinguishable.
To meet this challenge, Labvert developed a funnel-shaped object made out of glass. Inside is a ceramic cylinder that carries the fragrance. Shielded from the glass cone, the perfume can unfold. The fragrance tester is as precious as a gem and represents the fine workmanship, sophistication and avantgarde approach associated with all of Dior’s products.
The natural beauty of the location on the northern shore of the Austrian Lake Wörth with its turquoise water practically demands that it be treated as more than a mere backdrop. The intention of the design is to establish an animated interplay between the interiors and the unique environment. The villa opens out onto the lake by way of ample glass surfaces and a half-open patio that visually draws the landscape into the building’s interior. In contrast to this inviting openness, the north-facing façade visible from the street is more solid and austere.
The residence is organized into a bedroom level on the top floor and a living area on the bottom floor. This horizontal division is also recognizable on the outside thanks to the materials used in the façade. Simultaneously, the two levels communicate playfully with each other through the use of differing ceiling heights and elegant curving surfaces, creating a harmonious unit with cleverly meshing spaces that allow a multitude of fascinating shapes, terraces and balconies.
Design: Labvert 2019
When rejuvenating an historical apartment for a design loving couple in Vienna, Labvert applied a uniquely holistic approach. Rather than heterogeneous mix-and-match, all materials, colours and shapes are meticulously coordinated throughout the entire apartment. Taking aesthetic inspiration from the mid-century style, the rooms pay tribute to the heyday of interior design in the 1950s and 60s while simultaneously catering perfectly to the individual needs of the apartment owners. From the dining table through closets and sideboards to rugs and lamps: A considerable number of exclusive Labvert designs were handcrafted to create a one-of-a-kind living space with a harmonious and distinctly contemporary ambience.
Design: Labvert 2019
Photos: Mark Glassner
Adolf Loos designed a light for the men’s fashion store Knize in Vienna in 1930 which today serves as the inspiration for new designs from Labvert. The dodecahedron is interpreted based on a contemporary understanding of shape and today’s technology to form a chandelier or light object. The basic shape is implemented in various materials and light media and manufactured in limited series.
The project Loos Lamps is a dialogue between generations. Sculptural quality and new technologies are seen as a continuation of a Viennese design tradition in a contemporary context.
Design: Labvert 2013
Photos: Andreas Scheiblecker
Labvert created a luxurious loft in the center of Berlin. The two-story penthouse is well-lit and spacious, and extends over more than 460 sqm in a building designed by famed London architect David Chipperfield.
Exclusive interior design and the harmonious interplay between selected vintage elements and fresh design ideas create a prestigious atmosphere.
Design: LABVERT 2015
Renowned German luggage manufacturer Rimowa was acquired by the LVMH group in 2017 and subsequently underwent a comprehensive brand relaunch. Labvert was asked to accompany this process and devise a new generation of stores matching the rejuvenated corporate design, with the famous suitcases and their iconic grooves taking centre stage. Accordingly, a visually reduced shop concept was developed in which the grooves appear repeatedly as a design element. To provide a contrast to the polished, high-sheen look of the luggage, warm colours and soft materials like open-pored woods, felt, fabric and leather were carefully processed and arranged into a harmonious, high-quality environment. The concept has been implemented at several locations in Europe, Asia and the US, with further prestigious projects soon to follow.
“Transitions” is a statement—a rug that aspires to be more than just background, proudly featuring its shape and colours. Stephan Vary
Labvert’s aptly named “Transitions” series of rugs captivates with its bold choice of colours and deliberate departure from the austereness of the classic rectangular shape. Taking aesthetic inspiration from the Op-Art of the 1960s, the design explores the interplay between geometric shapes and stark colour contrasts, while the outline of the individual rugs elegantly communicates with their patterns. Conical lines in three complementary colours follow rounded contours, interlocking in surprising combinations. The award-winning design is implemented by Graz-based Geba Rugs and hand-woven from the wool of mountain sheep in Nepal. As such, “Transitions” creates a high-quality textile landscape that is both colourful and contemporary.
Design: Labvert 2019
Client: Geba Rugs, Graz
Photos: Labvert, Geba Rugs
With the Aroma Kit, Labvert has developed a visual object to present the complexity of the manufacturing process for whiskey as an experience for the senses.
The aim is to tell the story of the exclusive mixture (‘blend’) in several chapters, each associated with an aroma nuance. For the experience, the Vienna perfumer Wolfgang Lederhaas created the exclusive fragrances ‘pear’, ‘melon’, ‘vanilla’ and ‘smoke’.
The pure form
At the center of the design considerations was the search for an ideal-typical form for the ritual use of the bottle: to provide water at the table. The oldest and best known vessel for this purpose, the classic water carafe, served as a model.
The design of the new glass bottle for Römerquelle adopts the shape of a carafe and optimizes the form under close consideration of the production conditions, aesthetic conception and ergonomic parameters. The larger bottle opening allows the water to pour gently into the glass without resistance.
The logo color, the darker ‘bottle-green’ for which Römerquelle is known for, was lightened to better present the crystal-clear contents and give a fresh and hygienic appearance. The smooth glass surface emphasizes the purist design.
A tennis trophy turns into a sophisticated object of art when Labvert creates a fresh new look for the annual Boris tournament. Hosted by one of the most picturesque tennis clubs in Vienna, SV Schwarz-Blau, this year’s tournament awarded its winners modern and minimalistic—perhaps even eccentric—trophies combining basic geometrical shapes with unusual high-quality materials. Picking up the traditional color palette associated with the sport, such as the orange of the clay court, beautiful hand-crafted glass spheres are mounted on sleek Corian pedestals in black and grey resting on individually shaped brass bases. In addition, Labvert created a new visual identity for the tournament with a playfully deconstructed tennis court used for t-shirts as well as for a hip selfie wall object.
The Rimowa Flagship Store in Tokyo’s vibrant shopping district Ginza combines high-quality Western design with the rich cultural traditions of Japan. Inspired by Japanese rock gardens, especially the famous Zen garden Ryoan-ji, sweeping, dynamic lines run through the store, inviting the customer to embark on a sensual journey of discovery. Along the way, customers encounter the baskets – woven room dividers made of filigree oak wood slats and handmade Japanese paper (washi) that connect the two floors vertically. The overall impression of the shop is inviting and minimalistic. Subtle contrasts between flowing and angular, as well as selected materials, such as warm wood and cool metal, create a calm background for the focused presentation of the legendary Rimowa suitcases.
Labvert created a curved bar table for the beer brewery R.M.Müller Bier which alludes to the nuanced colors of the brews. Five specially developed clay coolers are embedded in its center.
The design of the expansive storage installation was influenced by the bottle fermentation method, which requires the bottles to remain vertical: In place of ordinary shelves, a geometrical arrangement of oak slats forms the support for the five beer varieties. The beer glasses were also specially designed by Labvert.
For the new Limited Edition of Hennessy X.O by Marc Newson, Labvert created a unique concept for retail spaces and presentation. The challenge was to rethink traditional retail space and offer a new physical and emotional brand experience. Driven by the trend of technology supporting content, Labvert created a special spot - the X.O Capsule. It offers a 360° journey through an immersive video. The creative use of reflections allows people to see themselves in the space and thereby become part of it. Sharing this experience with others creates the adventure of being part of something special.
Light lines running through the space are the interpretation of the modern decanter design marked by a corrugated relief. Designed to emphasize the iconic image of the product, Labvert has developed a universe to tell the consumer more about the X.O blend and Hennessy.
The location of this Villa is in the 19th district of Vienna, a renowned wine growing area and famous for its prestigious villas, reminiscent of the Vienna of old times. Respecting the rich architectual heritage of the district and famous predecessors such as Josef Hoffmann who built very close by, Labvert created the contemporary interpretation of an elegant family home. Neatly seperated volumes and different materials give a clear vertical structure to the building. The top floor built mainly of glass provides the villa with a light and airy atmosphere.
Design: Labvert 2018
Labvert goes Côte d’Azur.
In the heart of Saint Tropez, Labvert has designed the interior of an apartment with a direct view of the marina.
The elements of the interior are subtly influenced by the flair of the Côte d’Azur. Colours, materials and details are all inspired by traditional Mediterranean styles.
Design: Labvert 2018
The design of the necklace Beach Balls is a miniature-scale version of an architectural project of the architect and designer Stephan Vary. The poetic translation of a room concept into a miniature object is a masterful interplay of shape and dimension. Made by the renowned Viennese jeweler Schullin, the jewelry piece represents extravagance and distinctive sensibility.
The two spheres can be arranged in different constellations. In the light, the lattice structure of the pendant throws delicate shadow patterns on the skin and clothing. This interplay of light and shadow was captured in an exclusive shoot in Villa Beer in Vienna by the internationally renowned fashion photographer Michael Dürr.
Labvert designed this new one-of-a-kind concept boutique landmark for Parfums Christian Dior. Their first boutique focused on makeup. It is housed in a striking building, the Oculus of the World Trade Center in lower Manhattan. The 650-square-foot shop was designed to exude an ambiance of backstage at a fashion show with a large floor-to-ceiling video screen, flashy photographs and six work stations where a staff of six makeup artists offer customers professional services. The clients have a chance to experience a wide range of new digital innovations.
The X-Chairs series includes a range of chairs that have been designed exclusively for Dior Beauty Boutiques. The design is inspired by classic director’s chairs like those used in the backstage area of major fashion shows. The different models, from low to height adjustable, offer a modern solution for the temporary act of sitting.
The chairs stand out with their extremely precise manufacturing and luxurious details including embroidered logos and handbag hooks. The X-Chairs series is manufactured by the traditional Viennese company Wittmann.
The building type of the department store has a long tradition. As early as the late 19th century, technical innovations made it possible to replace the closed facade with large glass surfaces, thus opening it up to the outside.
A transformation of this curtain wall and the opening of the building play a special role in this project: the stern quadratic grid of the facade is dissolved by tilting the eight large windows in different angles and directions. The reflections of the surrounding historic city center are mirrored in the large windows.
‘For passers-by, looking into the store windows becomes a view of the heavens.’
The Château de la Colle Noire in Montauroux is the former residence of Christian Dior. The area around the nearby town of Grasse inspired the doyen of fashion to his world famous perfumes. Labvert was commissioned to design a perfume museum for the Château de la Colle Noire to present the Dior perfume creations in all their diversity; from the first scents that still bear Christian Dior’s signature, to the latest perfumes by François Demachy.
The noble vintage flacons and selected new fragrances are presented atmospherically in sophisticated showcases. Original sketches document the creation of the first ideas of Dior. In Château de la Colle Noire, the contrast of the epochs is impressively presented with the atmosphere of a bygone era existing in harmony with modern design.
Cognac is a complex blend of distillates of different vintages. This art of blending is the visual theme that Labvert captures in the retail architecture for the distinguished cognac brand Hennessy. The characteristic copper, gold and brown tones of cognac resulting from the aging in oak barrels flow into each other and create a strong background for the glass bottles. Depending on the position of the viewer, a different cognac tone is highlighted.
Integrated elements like the education wall, hot spots and tasting tables among others, illustrate the rich history of the company and its products.
For the exclusive Swiss cosmetic brand La Prairie, Labvert developed the concept for a retail design that reflects the high quality and perfection of their anti-aging products. The simple clarity of the architecture emphasizes the high scientific standards and precision for which La Prairie is known for.
With the upsurge in multi-channel retailing in mind, Labvert investigated a concept in which the store becomes a testing venue, product playground and experiential brand hub. It is a place where a customer can experience the brand and products with all senses and get a personal consultation from a trained beauty expert.
Design: Labvert 2016
Client: Laboratoires La Prairie SA
The Umdasch Shopfitting Group, an internationally active corporation and a leader in the field of shop and retail design, assigned Labvert with the conception and realization of their trade fair representation at Euroshop 2014 in Düsseldorf.
Italian piazzas inspired the Labvert design for the 1,000 sqm exhibition stand following the theme ‘space for people’. White, slightly conical shapes cover the three exhibition areas. Their intersection opens towards the Piazza, which included a 16 m long bar and a restaurant for 120 people.
Labvert’s design idea for the pedestrian overpass from the Millennium Tower to the Danube river transforms the passageway into a lively bridge. Shops and restaurants make the walk to the Danube more attractive, and the bridge leads directly to a newly designed beach area.
The overlapping circles forming the footprint of the Millennium Tower itself become spheres in Labvert’s design and provide an imposing roof to make this new recreation area in Vienna’s 20th district visible from afar.
The Austrian textile company Palmers Textil AG wished to develop a shop especially for a young, fashion and price conscious target group based on ‘Paradise’, the trendiest of their four lingerie collections.
The result of the cooperation between Labvert and the graphic and advertising agency Dasuno is an illustrative landscape full of details, complete with lounging fauna and blossoming flora. The visual world forms the conceptual brackets of the design, fills the brand name with contents and lends the shop its identity.
The start was marked by the opening of the 120 sqm Paradise flagship store on Rotenturmstraße in Vienna.
Labvert designed the entire ground floor of the renowned family-owned men's clothing store Sir Anthony as one large window display. The new shop design is spacious and brightly lit, the merchandise is well-visible from the street, and the Sir Anthony brand is placed at the center of attention. The increased openness of the design draws customers into the store and invites them to browse.
A lit staircase leads to the second floor, furnished like a parlor with cupboards, tables, and couches and inviting customers to linger with its comfortable atmosphere. The focus on black-and-white contrasts conveys a sense of modest elegance and timeless modernity.
Located on a lake south of Vienna, this summer residence stands out with its dynamic roof in the shape of a wave. At the ground level, the use of a continuous wooden floor and large sliding doors create a seamless transition between the generous indoor and outdoor living spaces. A central design element is the broad and gently rising staircase leading to the more secluded upper floor with three bedrooms and two bathrooms. The upstairs rooms are built as separate volumes, with the master bedroom perched above the garden, and it is this modular arrangement that lends the roof its wave-like shape. Besides glass and wood, the dominant material used in the house is concrete. The bright and airy ambience is further enhanced by the inclusion of large oval skylights, and even the pool in the basement possesses a spectacular character thanks to the majestic toplighting.
Royal Salute is the noble blended whiskey made by Chivas. To present this high-quality product, Labvert designed an exclusive world for the customer to experience and purchase this sublime brand.
The famous ceramic bottles, the details of which tell of the traditional ties with the British royal family, are deliberately juxtaposed with an architecture of pared-back materials and shapes. Labvert successfully created a modern interpretation of a brand rich in history and tradition.
To allow customers to experience the exquisite aroma of the whiskey, ceramic bells were specially designed as shapely objects to capture the valuable fragrance.
When designing the new YO PET syrup bottle, particular attention was paid to the feel and ergonomics of the bottle. The elegant, conically shaped bottle widens at the top to form a ‘syrup pool’, is easy to hold, non-slip and allows for precise pouring.
The cap is especially designed to keep it from getting sticky like conventional screw caps.
Design: Labvert 2009
Client: Eckes Granini Austria GmbH
For Latella, the Austrian classic fruit whey drink in a small tetra carton, Labvert developed a contemporary re-design, for both the traditional label as well as the labels for the PET bottles and ‘Lattella g’spritzt’.