With the Aroma Kit, Labvert has developed a visual object to present the complexity of the manufacturing process for whiskey as an experience for the senses.
The aim is to tell the story of the exclusive mixture (‘blend’) in several chapters, each associated with an aroma nuance. For the experience, the Vienna perfumer Wolfgang Lederhaas created the exclusive fragrances ‘pear’, ‘melon’, ‘vanilla’ and ‘smoke’.
Royal Salute is the noble blended whiskey made by Chivas. To present these high-quality products, Labvert designed an exclusive world for the customer to experience and purchase this sublime brand.
The famous ceramic bottles, the details of which tell of the traditional ties with the British royal family, are deliberately juxtaposed against an architecture of pared-back materials and shapes. Labvert successfully created a modern interpretation of a brand rich in history and tradition.
To allow customers to experience the exquisite aroma of the whiskey, ceramic bells were specially designed as shapely objects to capture the valuable fragrance.